Friday, February 15th, 2008
If you want your link trade efforts to really work well, stop putting your links in links pages and link directories. Why? Because search engines are making an obvious effort to devalue lists of outbound links on pages. This may stem in part from the search engines crack down on paid links, but they may also be looking for aggressive link traders as well.
LavaLinx does not create link pages or link directories. What we recommend is that our users use content pages and blog posts as Sending Pages. We then recommend that only relevant outbound links are placed on each page. This creates a scenario that is good for the user. They can read whatever the post or content page is about and then be able to visit sites relevant to that content. Google’s Adsense works on the same principal.
Ok, so what is a Sending Page?
A Sending Page is any page that points links to another site. In LavaLinx you can tag as many pages as you want as Sending Pages. As recommended above, Sending pages should be content pages or blog posts. We currently are working towards a plugin for WordPress that will dynamically create a Sending Page each time a post is selected for such.
Sending Pages can be either static or dynamic.
Dynamic sending pages
These pages require a small snippet of code to be placed on each sending page. It also requires one file to be placed in the root area of your site. It currenly only works on PHP pages, but will soon be available in other formats. The code is generated server side and we purposely left any comment tags off so there are no patterns left for search engines to see.
The great advantage of setting up dynamic sending pages is that whenever you make a link trade, with any site in the internal network, the link of the site you’re trading with is automatically placed on your sending page. This means that link trading will be just making decisions not messing with html or FTP.
Static sending pages
Some site may not have PHP, or the webmaster may choose to have static pages. This just means that when link trades are made the webmaster will need to update his sending pages manually.
Ok, so what is a Receiving Page?
Receiving Pages in LavaLinx are pages that links are pointed to. The most common Receiving Page would be a site’s home page. With LavaLinx you can have as many Receiving Pages as you want. They don’t have to be home pages. This will allow you to get a number of links pointing to pages deep in your site. You can also have as many different keywords point to the same Receiving Page as you want. Doing this is important because it allows you to optimize for multiple targeted keywords, it makes your backlinks appear more diverse and it gives you control over the copy surrounding those links.
For instance let’s say I have a design site and I’m going after design keywords. I may set up my Receiving pages like this:
Receiving Page 1: URL: www.example-design-site.com
Link Description: We provide the best logo design on the internet.
Receiving Page 2: URL: www.example-design-site.com
Link Description: We are so confident with our web design services that we provide a 100% money-back guarantee on all design work.
Receiving Page 3: URL www.example-design-site.com/design-blog/
Link Description: Are you looking for design advice? Visit our design blog for advice, tips and how tos.
Notice that all link descriptions are contextually placed links. We recommend contextually placed links on all link trades.
Old-school link trading methods are not going to cut it moving forward in SEO. If you want to see a dramatic increase in your rankings, for your link trading efforts, incorporate the methods above.