For those of you who haven’t seen this already (I hadn’t before this morning), there is a devil on Digg. You heard me right. Go to Digg.com, right click and pull up the page source. What do you see? This.

I was a bit worried that this was a hack until someone pointed out the URL at the bottom of the image, “www.hellisnigh.com“. When I went to the URL I was asked to put in six passwords to receive a special reward.  The passwords are hidden in the images, which are spread out on different domains. Curious now, I did a little snooping and found out that it’s a promotional ad for the new game Dante’s Inferno. A forum I found listed where to find other, similar images on the different gaming sites. The sites were digg.com, dailymotion.com, gamespot.com, kotaku.com, ign.com, 1up.com, gamestrader.com, ugo.com, and even wwe.com.

How people knew they would be on these domains were beyond me, but here are the rest of the images. Each image is a character in the game that’s been recreated in ASCII.

This is such an innovative, creative ad strategy that’s fun for us techies to hunt down, and it definitely leaves a lasting impression. What was the prize after you find all six passwords? I think I’ll leave that up to you to find out.