LavaLinx will no longer be providing Page Rank as part of its trading functionality. We feel that Google’s ability to give a quality score to a web page has diminished to the point that it is no longer of value to our users. Although there are still a fair number of webmasters that look to Page Rank as a measurement of a valuing a web page, we decided that supporting a flawed system is not in the best interest of webmasters seeking successful link trading. Successful link trading should be focused on a cached, content page that is relevant and user-friendly.

We are looking into other services that determine the value of a web page and will implement one that best serves this purpose.